CHALLENGE
Kool-Aid Man, a 70 year old beverage icon, was losing his relevancy. We needed to make a big crash in culture to reignite the love and introduce him to a new generation. Kool-Aid Man was being positioned as an influencer. Well, with more and more celebrities becoming brands we asked what was stopping a brand from becoming a celebrity?
Kool-Aid Man, a 70 year old beverage icon, was losing his relevancy. We needed to make a big crash in culture to reignite the love and introduce him to a new generation. Kool-Aid Man was being positioned as an influencer. Well, with more and more celebrities becoming brands we asked what was stopping a brand from becoming a celebrity?
IDEA
Kool-Aid Man partnered with Lil Jon, a Grammy award-winning musician, to make a cultural tidal wave with one goal to bring the fun.
Kool-Aid Man partnered with Lil Jon, a Grammy award-winning musician, to make a cultural tidal wave with one goal to bring the fun.
KRASHING CULTURE
Coming off our big win with Lil Jon, we were approached by producers about an idea for a skit. It took some arm turning, but we convinced the client this is something we should do.
Kool-Aid Man again became the top of discussion around the cooler.
THE GREAT RED, RED AND RED
Nothing’s more american than hot dogs, but the other side of the McGarrybowen office had that Oscar Mayer account. So we had to do something that would stand out from all the other social posts during the 4th of July especially with an organic post. On a day stacked against it, this exceeded every client benchmarks at Kraft.
KOOL-AID MAN, THE INFLUENCER
Kool-Aid Man is celebrity so of course he has a YouTube Channel doing all the things influencers do.
